Quick Facts About the iPhone

As the iPhone is still so new in Australia, these quick facts are from a US based survey by Rubicon Consulting.

• iPhone users are very satisfied. The iPhone users we surveyed report very high levels of satisfaction with the product. They are using its features extensively.

• E-mail is the #1 function. The most heavily used data function on the iPhone is reading (but not writing) e-mail.

• The iPhone increases mobile browsing... More than 75% of iPhone users say it has led them to do more mobile browsing.

• ...but it has drawbacks. About 40% of iPhone users say the iPhone has trouble displaying some websites they want to visit.

• The iPhone is expanding the smartphone market. About 50% of iPhones replaced conventional mobile phones, 40% replaced smartphones, and 10% replaced nothing. Among conventional phones, Motorola Razr was the phone most often replaced. Among smartphones, Windows Mobile and RIM Blackberry were most often replaced.

• A quarter of iPhone users say it's displacing a notebook computer. 28% of iPhone users surveyed said strongly that they often carry their iPhone instead of a notebook computer.

• Users are young. About half of iPhone users are under age 30 and about 15% are students.

• The iPhone increases phone bills. The iPhone has increased its users' monthly mobile phone bills by an average of 24%, or $228 extra per year.

For more information on iPhone stats, please contact our Melbourne Office on 03 9329 8573.